Baggins the Bear
Baggins the Bear was created to help anxious children during what can be a very stressful journey through hospital. Working with Lisa Morgan from the Freeman Hospital, the booklet contains Baggins and his journey through hospital, aiming to familiarise them with experiences in hospital and being placed under anaesthesia.
A games section in the booklet was designed including, dot to dot, colouring Baggins, word search and spot the difference. A large poster aiming to distract an anxious child whilst going under for an operation. A bravery certificate with the name and date as a memory and acknowledgment of their bravery and achievement. Accompanied with a soft toy, provided at the start of their journey to help comfort and relax the patient.
Marketing material
A wide range of marketing material was needed for the launch of this project. Large exhibition Pullups and panels were designed, allowing the campaign to be advertised and taken world wide to different medical exhibitions. Flyers promoting the campaign and his own business cards were created as pieces to be given out at the events.
More Information
The landing page for Baggins contains the video developed by the video and visuals team and the downloadable material for the campaign. www.intersurgical.com/info/bagginsbear. Baggins the Bear campaign has been translated in 12 different languages, for us all over the world including Lithuania, Spain, Brazil and Korea to name a few.
From early pencil sketches and ideas, through to final printed material, this project was very rewarding and enjoyable to work on.
